If you’re thinking about a career in marketing, you’re not alone. Marketing is an extremely popular career path – and there’s no wonder. It can be a creative, intellectually stimulating, well-paid and rewarding industry in which to work. It has the potential to touch on all aspects of business from strategy to execution, and covers a multitude of opportunities from product development to trading strategy via sponsorship and web design. It can also be demanding and at times pressurised, but many marketing professionals would say the pros significantly outweigh the cons.