When a visionary entrepreneur meets someone with product management skills a ‘baby’ is born. This ‘baby’ has the fortune to be surrounded by many people who love it and nourish it. They watch with baited breath, expecting to see it grow and thrive. This ‘baby’ is their product and despite hopes and dreams of success, has more chances of failing miserably. So why 90% of start-ups fail?
One of the big reasons is that (as in all ‘families’) the company can’t see the glaring problems of its own baby.As the common saying goes “You don’t know, what you don’t know” so how can businesses overcome this issue?
The UX expert is here to save you, your product and your company, you just need to trust them: