Why job posts are outdated (and employer brand is the future):
Finding talent is the biggest challenge for many businesses. The right people hold the key to organisations’ success, and this is why your recruitment strategy requires so much thought. Any investment (time or money) in attracting the best people will pay dividends down the road. So if you haven’t already, it’s absolutely worth your time to review how job-seekers find vacancies in your company.
Posting a job advert online and waiting for the CVs to come flooding in will not bring you the best talent. It may be a quick way of advertising vacancies, but it is not the most efficient; the most efficient methods will get you lots of interest from the most skilled and motivated people. And they are not scouring job ads. They’re talking to people, sending letters and CVs, searching social media and LinkedIn and putting some serious thought into what kind of company they would be the happiest and most successful in.
In essence, you have to woo them in the same way you woo customers: through creating a brand. Your employer brand is the most valuable asset you own when it comes to recruitment. If it’s strong, the best people will come to you, and you’ll be spoilt for choice when it comes to filling vacancies. This is because a strong employer brand means that potential employees are clear on what you do, who you are, what your values are, and what they can bring to the table. They’re already aligned with you, meaning new employees are more likely to thrive in your company.
So how do you do it? A good employer brand first of all necessitates an organisation that people are happy to work for, with a strong culture and values. If you have these, all you need to do is share it. As with building a consumer brand, content is king. Your online presence – website, social media – should be giving people a peek inside your organisation. Blogs posts, tweets, Facebook updates: all of these should be interesting to read, relevant and let people understand who you are and what your values are. You are giving candidates the chance to agree with you, to understand you, and to be excited about sharing their impressions and ideas in an interview situation. A bit better than a 30 word job advert, right?
Want to build a brand? Get in touch