How to learn Adwords and SEO in under a month

light-coffee-pen-workingKnowing about internet marketing has become almost essential for young people in a huge number of careers. How to drive online traffic is a widespread concern, for everyone from huge multinationals to individual bloggers. For this reason, getting up to speed on AdWords (Google’s advertising service, focused on keywords; businesses only pay if someone clicks on their ads) and search engine optimisation (SEO) will make you both more employable and more effective. And if you need to get a handle on these topics quickly, no problem. The below videos will get you off to a fantastic start.

No previous experience is needed for this course, which covers driving traffic, conversion tracking, building an AdWords campaign, increasing sales and more. You’ll even earn an AdWords certificate on completion.

Retargeting, or remarketing (they’re the same thing), is a crucial part of online marketing. It refers to marketing specifically to people who have previously bounced off your site. Find out how to use AdWords and digital marketing techniques to engage this valuable base of potential customers.

Search engine optimisation has become an everyday part of making sure you’re reaching as many potential customers and visitors as possible. Although this is an advanced course, it’s suitable for all levels, including beginners, who want to understand both the ‘quick wins’ and the core concepts and strategies of SEO.

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